Birra Menabrea, Untitled Association and Roma art2nights. A prize launched to support young emerging artists.
Menabrea Art Prize will be participating in Miart 2017
Once again, the Menabrea Art Prize (MAP) will be at the International Exhibition of Modern and Contemporary Art Miart 2017 with a special exhibition space. The Art Fair will run from March 31 to April 2 at Fieramilanocity, Milan.
The Menabrea Art Prize was established as a result of the successful collaboration between Untitled Association – a Romebased nonprofit association active in the world of contemporary art – and Birra Menabrea – a historic and prestigious brewing company located in Biella. The prize is an award aimed at promoting young Italian artists not yet represented by art galleries. 2017 will mark the seventh edition of the Prize which has received widespread praise and critical acclaim in the field of contemporary art.
In each edition, five young artists are presented with a chosen theme on which they are required to apply their creativity and talent. The winner receives a cash prize for the production of an original artwork and the publication of an artist book.
Franco Thedy, CEO of Birra Menabrea, states: “We created the Menabrea Art Prize to promote the talent of emerging artists. In the previous editions several young artists expressed themselves with originality and considerable artistic ability. We decided to take part in Miart once again with a special exhibition space to give visitors the chance to go through the history of the Prize and appreciate the previous winning labels which are the creations of promising contemporary artists”.
At the booth of the Menabrea Art Prize visitors will experience the atmosphere and the energy that characterize the Prize.
In addition to the bottles of Birra Menabrea with the winning labels of the five previous editions, The winner of MAP 2016 – will preview the artwork he is creating. The portfolios of all the artists who participated in the Prize will also be on view at the booth.
All this will be accompanied by a tasting of the unique and unmistakable beer from Biella.
Sara Enrico (Biella, 1979)
MacGuffin as a bottle / a bottle as a Macguffin
Madame Bovary Gloves
The glove, multifaceted as an actor who has played different roles, for better or for worse, becomes a symbol far beyond that of a simple garment. In social rituals, gestures and objects are connected, bearing specific and sometimes ambiguous indications and meanings. At the heart of the intrigues in the Renaissance courts in the 19th century, the glove was a symbol of seduction and eroticism, as with Madame Bovary playing with her gloves as a way to draw attention to her hands. The use and gesture around this object as narration, as a metaphor of the exchange and communication between humans. Intimacy, contact, challenge or respect, and kindness. But the glove is also in the form and shape of the hand. A skin, a membrane that shows or hides.anto è anche la forma della mano stessa. Una pelle, una membrana che mostra o nasconde.
The project consists in a narration on thirteen labels, the main character “tells us about desire, self-fulfillment, and raises questions about the sense of popular and consumer culture, and about the role of the artist nowadays”.
I wrote a short story divided into 13 chapters. It tells the story of a walk in the city center, after a long day at work. The main character, in a stream of consciousness due to a state of exhaustion, combined with happiness, fantasizes on the images he sees along his walk and compares them with his own personal history. On the way from his office in Piazza XXIV Maggio to the Montenapoleone subway station, our protagonist tells us about desire, self-fulfillment, and raises questions on the meaning of popular and consumer culture and on the role of the artist today. Each chapter belongs to a label that contains the number on top. The whole story can be read only by collecting the 13 bottles of Menabrea beer, thus triggering in the reader the infamous Diderot effect.
Andrea De Stefani (Arzignano, 1982)
LA NOTTOLA DI MINERVA:
a proposito di Hegel, a proposito di Zeitgeist,
a proposito di ieri, oggi e domani.
La mia proposta si basa su una interpretazione grafica in stile neo traditional della civetta di Minerva, animale dalla marcata carica metaforica che ha attraversato la storia e con essa la letteratura della civiltà occidentale. A partire dalle illustrazioni pre elleniche la civetta sacra ad Athena ha simboleggiato l’intelligenza razionale, la saggezza, l’abilità di vedere attraverso le tenebre. Oggi ritroviamo questo emblema sulla moneta greca da un euro, così come nel 500 a.C. era possibile ammirarne l’effige sulla tetradracma ateniese. In 2500 anni di storia ne sono stati superati di momenti bui, ne sono stati esplorati di buchi neri. Che il nostro magico cucchiaino possa preservare la capacità umana di attraversare ogni notte a venire con gli occhi ben aperti. Nella speranza che tra 2500 anni qualcuno possa ancora ritrovarsi all’alba, intorno a un tavolo con della buona birra, a discutere di una contemporaneità come sempre problematica e come sempre in via di ridefinizione, in attesa del prossimo crepuscolo.
Gianluca Concialdi (Palermo 1981)
THE PERFECT SELF-PORTRAIT IN THE AGE OF SELF(IE)-PORTRAIT.
Indigo, the sixth color of the rainbow, is a shade of blue: it is the popular blue and of blau werden (to become blue implies to get drunk due to such a color) because it is produced through a chemical process that requires the use of urea, alcohol, water – the three compounds present in urine of beer drinkers – and Isatis tinctoria. The prototype of the tear-off tab has been produced by recreating this reaction. The industrial production of a larger number of labels requires a collective reproduction of the alchemical transformation of the beer in indigo through urine; as a collective ritual, a selfie, in which the cycle of indigo, of body substances and of alcohol interact by creating the necessary color to the labels. It is a double selfie allowing Menabrea excellent beer company to depict a self-portrait in the form of the process of color production, showing traces of shared time, becoming blue.
Diego Marcon (Busto Arsizio VA 1985)
INSTRUCTIONS FOR USE IN 8 MOVES.
The project presented by Diego Marcon convinced the jury for its consistency and creativity, both artistically and conceptually. Instead of a straight informative label, the artist investigates the beer as a drink to enjoy and relax with friends, and the locus of curiosity, discovery and sharing. Hence crossword, which by its nature is both image and text, becomes the genuine and persuasive interpreter of Birra Menabrea values.
Ignazo Morello (Cosenza 1980)
BODYSCAPES WITHIN BOUNDARIES OF INSUFFICIENT DATA.
What if We were Atlantis? What if it wasn't a myth? What if the world as we know it collapsed in a moment and became the famous lost civilization? All it would remain will be only naked men and women's bodies, hypothetical landscapes and maps, with insufficient data. Looking for a new Atlantis geography it means to map the human nature beyond potential civilizations.
Mirko Smerdel (Prato 1978)
On the idea of "collective mystification" concern the Mirko Smerdel's collage too collecting iconographic documents taken from not identified sources or part of the common memory (postcards, photos, newspaper clippings) reconverted in a selectively storytelling direction, constantly focus on the central question, if a document be converted into a monument.