BIRRA MENABREA WEIGHS ANCHOR AT THE VERSILIA YACHTING RENDEZ-VOUS
The Biella company is an Official Drinks Partner of the international event dedicated to prestige boating organised by Fiera Milano and Nautica Italiana.
The return of the Versilia Yachting Rendez-vous is eagerly awaited. The trade fair dedicated to the nautical industry of excellence is scheduled to take place in the Port of Viareggio, Tuscany from 9th to 12th May for the third consecutive year.
For the occasion, Birra Menabrea, the oldest active brewery in Italy, adorns its blonde Premium Lager with the colours of the event. The customised sleeve interprets the logo of the Fair, recalling the shades of blue and sea blue and reflects the female figure with a white sundress. A symbol that characterizes the image of this event.
The participation of Birra Menabrea is part of a full endorsement of the values and aims of the event that will see the presence of historic Italian Shipbuilding brands which in Tuscany and Versilia have a long tradition.
Two worlds: that of the Biella brewery and that of Italian shipbuilding, where high quality and traditional craftsmanship come together in the name of the style and skill that go into the making of premium products.