Events

Menabrea Beer wishes a Happy Birthday to the Tor Des Géants with a Special Edition

Birra Menabrea, the oldest active brewery in Italy, has been supporting Tor des Géants, the famous endurance trail that takes place in Valle D’Aosta for many years. This year the race is 10 years old and Menabrea has dedicated a special edition bottle to it.

The 33 cl Premium Blonde Lager is dressed in yellow for the occasion. The letter X in red, which dominates the bottle, indicates the 10 years since the inauguration of the only trail in the world that brings together long distance, the individuality of the runner and love for the landscape of a region.

The partnership between Menabrea and Tor des Géants is support for a sport that teaches respect for nature and the development of the region. There are no cash prizes for Tor participants. Part of the proceeds of the event will be used for the construction of eli-transportable bivouacs.

The event Tor des Géants for this year is scheduled from 6th to 15th September in Courmayeur, Valle d’Aosta, Italy. Do not miss it!

Birra Menabrea weighs anchor at the Versilia Yachting Rendez-Vous

The Biella company is an Official Drinks Partner of the international event dedicated to prestige boating organised by Fiera Milano and Nautica Italiana.

The return of the Versilia Yachting Rendez-vous is eagerly awaited. The trade fair dedicated to the nautical industry of excellence is scheduled to take place in the Port of Viareggio, Tuscany from 9th to 12th May for the third consecutive year.

For the occasion, Birra Menabrea, the oldest active brewery in Italy, adorns its blonde Premium Lager with the colours of the event. The customised sleeve interprets the logo of the Fair, recalling the shades of blue and sea blue and reflects the female figure with a white sundress. A symbol that characterizes the image of this event.

The participation of Birra Menabrea is part of a full endorsement of the values and aims of the event that will see the presence of historic Italian Shipbuilding brands which in Tuscany and Versilia have a long tradition.

Two worlds: that of the Biella brewery and that of Italian shipbuilding, where high quality and traditional craftsmanship come together in the name of the style and skill that go into the making of premium products.