The 96th National Alpine Gathering was held in Biella from 09 to 11 May. The city was "invaded" by thousands of black feathers arriving from all over Italy and abroad. An extraordinary event that saw the gathering of several generations of Alpine troops.

To enhance the city, several initiatives were organized, creating a unique atmosphere for residents and visitors. One of the main ones was the evening lighting of the city. Toasts, songs, friendship and sharing made these days unforgettable and Birra Menabrea proudly participated in the great celebration of Biella, of its city.

The 3 dimensions of taste meet at TUTTO FOOD 2025 Milan!

We are proud of Menabrea's participation in TUTTO FOOD, from 5 to 8 May 2025, at Fiera Milano – PAD 3, STAND G01.

Together with Botalla Formaggi and Capanna Prosciutti, we bring 3 families, 3 stories, 3 authentically Italian experiences to the fair.

“Gusto al Cubo”: where beer meets cheese and ham in a harmony of flavours to be shared.

Birra Menabrea at Beer&Food Attraction 2025

From 16 to 18 February, Birra Menabrea will be the protagonist at Beer&Food Attraction in Rimini, one of the most important events dedicated to the world of beer and food. During the fair, our historic brewery in Biella, founded in 1846, will present Birra&Gazeuse alla Genziana, an absolute novelty in the brewing panorama.

This light panaché (2.5 Vol) combines the freshness of soda water, the taste of beer and the characteristic bitter touch of gentian. After the success of the test carried out in the summer of 2024, we are ready to unveil this unique creation, designed to conquer new palates.

Come and visit us at Stand 001, Hall A5-C5 to preview this innovation that celebrates the past and the future, and all the other traditional beers of our brewery.

The Alba International White Truffle Fair, a showcase of the excellence of Italian haute cuisine, has renewed its partnership with Birra Menabrea for the 2024 edition. As per tradition, on the occasion of the Fair, Menabrea gives life to a special edition of its Bionda Premium Lager 33 cl.

The bottle takes up the graphic theme of the Fair, playing on the main elements that make up its visual identity: the truffle, the earth and the truffle dog.

This year the Fair will take place in Alba from 12 October to 08 December 2024. On 13 October, the Menabrea beer and Botalla cheese tasting workshop was held in the Beppe Fenoglio room inside the Cortile del Maglio of the town of the Langhe, with the inevitable sold out.