The famous international event dedicated to the world of beer, beverages, food, and new trends for out-of-home consumption is scheduled

from February 15-17th , 2026 at the Rimini Expo Centre.

In 2026 we celebrate 180 years of history: A journey that began in 1846 and has been continued  by five generations, with a constant eye on evolving consumption patterns.

The stand will feature Birra & Gazzosa, the 2.5% ABV shandy-style product that combines freshness, drinkability and a delicate bitterness, designed for new consumption occasions and the out-of-home channel.

Alongside is  the entire Menabrea range: From historic iconic brands to seasonal offerings.

A tale of tradition and innovation that continues. Join us in a  toast to  the future. Hall B7-D7/008.

The 96th National Alpine Gathering was held in Biella from 09 to 11 May. The city was "invaded" by thousands of black feathers arriving from all over Italy and abroad. An extraordinary event that saw the gathering of several generations of Alpine troops.

To enhance the city, several initiatives were organized, creating a unique atmosphere for residents and visitors. One of the main ones was the evening lighting of the city. Toasts, songs, friendship and sharing made these days unforgettable and Birra Menabrea proudly participated in the great celebration of Biella, of its city.

The 3 dimensions of taste meet at TUTTO FOOD 2025 Milan!

We are proud of Menabrea's participation in TUTTO FOOD, from 5 to 8 May 2025, at Fiera Milano – PAD 3, STAND G01.

Together with Botalla Formaggi and Capanna Prosciutti, we bring 3 families, 3 stories, 3 authentically Italian experiences to the fair.

“Gusto al Cubo”: where beer meets cheese and ham in a harmony of flavours to be shared.

Birra Menabrea at Beer&Food Attraction 2025

From 16 to 18 February, Birra Menabrea will be the protagonist at Beer&Food Attraction in Rimini, one of the most important events dedicated to the world of beer and food. During the fair, our historic brewery in Biella, founded in 1846, will present Birra&Gazeuse alla Genziana, an absolute novelty in the brewing panorama.

This light panaché (2.5 Vol) combines the freshness of soda water, the taste of beer and the characteristic bitter touch of gentian. After the success of the test carried out in the summer of 2024, we are ready to unveil this unique creation, designed to conquer new palates.

Come and visit us at Stand 001, Hall A5-C5 to preview this innovation that celebrates the past and the future, and all the other traditional beers of our brewery.